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SIX Unlocked:

How to Design Your Competitive Edge

To Win More High Value Projects

Discover the SIX Method's 9 proven steps –

that stack the odds in your favor

Free 90 Minute Masterclass – LIVE Zoom Webinar

– AIA Approved for 1 LU CES / CPD Credit –
FINAL SESSION:
(1) Monday May 20 (2) Wednesday May 22
(3) Tuesday, May 28 (4) Wednesday, May 29

Masterclass Replay Recording

If you are doing great work but frustrated by winning too many mediocre projects then you will need a way to win BETTER projects.

You can do that in 2 ways.

1) By either being cheaper (and buying clients)

2) OR by bringing higher value to the table, we call this a competitive advantage.

Moving a client's mind from PRICE to VALUE is a skill anyone can master.

But how do you build a competitive advantage when…

• you are an introvert

• you don’t like sales and marketing

• you don’t have a relevant (or any) portfolio and others do

It is simple.

There are 9 steps you need to follow, and if you have 90 minutes sometime soon, I will take you through each of them.

At the end, you can make up your own mind.

Will my approach, which has helped over 1,000 small design firms win better projects, work for you too?

OR will you stick to what you have been doing?

It makes no difference to me, but it can make a life-changing difference to you.

Imagine going from winning the occasional marvelous project, to having your boards full of dream portfolio-worthy projects, with bigger and juicier fees for great clients who appreciate great design.

A WORD OF WARNING

When you have the tools and skills to communicate a higher value, you can and will attract the high end clients who inhabit that space, but you’ll also attract those lower down that value chain.

You will have to learn to say ‘NO’, ‘we are not a fit’, ‘I am not your best guy/gal’.

IMAGINE possessing a competitive edge so refined, it propels you to win high-end projects consistently.

A STRATEGY SO POWERFUL that it turns ordinary efforts into extraordinary results.

Sound too good to be true?

It's not, but nobody's going to simply hand it to you.

You can, however, build it with these 9 essential steps.

Join Richard Petrie, the world's leading architect marketing coach, for a transformative 90-minute session.

He'll guide you through each step, unlocking secrets that can change the trajectory of your career.

If you've been searching for a competitive advantage your whole career, look no further. This is your moment.

Some of these 9 steps may appear straightforward, while others may be surprising revelations.

Here's a glimpse:

Step 1: Mind Mastery

An OBVIOUS TRUTH

Winners envision success, but few know how to program their subconscious to turn dreams into reality. Discover how sports superstars and billionaires harness the mind's power and apply it to your architectural endeavors.

Step 2: Niche Dominance

The OBVIOUS CHOICE

Specialize to become the market's #1 option. What's NOT so obvious? How to ascend to the top-dog position. We'll show you the difference between knowing WHAT to do and HOW to achieve mastery.

Step 3: Charging Higher Fees

It's OBVIOUS winners charge more, but the hidden secret lies in sealing the project even BEFORE the design phase.

Uncover this critical technique within the 9-step blueprint.

Step 4: Master the FREE MEETING

It seems obvious, but avoid giving away design ideas.

We'll guide you on what to say to avoid this common pitfall, increasing your chances of securing paid projects.

Step 7: Marketing Mastery

An obvious necessity, but did you know about a lead source that requires little investment and closes deals 50% faster?

Only a fraction of architects know this secret, and we're sharing it with you.

Like we said, some of these insights may seem apparent, while others will require learning new skills. But taking these 9 steps to build a competitive advantage could be the most profitable decision of your career.

CONSIDER THIS...

If you have 20 years left to earn an income, an extra $50,000 per year means these 9 steps are worth an additional million dollars to you.

Think bigger?

$100,000 equates to an extra $2 million.

Pick a session below to join the winners and set a new trajectory for your career.

~~SESSION 1: May 20~~

~~SESSION 2: May 22~~

~~SESSION 3: May 28~~

SESSION 4:
Wednesday, May 29 at 12 noon PDT Los Angeles

3 pm EDT New York | 8 pm BST London

Thursday 5 am AEST Melbourne | 7 am NZST Auckland

You don't have to be a member to get access to this special training because we are sharing it publicly at no charge.

Can't fit this into your schedule?

Go ahead and register anyway.

We will send out a replay link to everyone who registers, so you can watch the edited video recording at a convenient time.

Join us LIVE if you can...

Ask questions, post comments and enjoy the show!

You don't have to be a member of our fee lifting, project winning SIX+MAPS program to get access to this recording, because we are sharing it publicly at no charge for a limited time.

Click the button below for instant access to the livestream recording PLUS a special bonus resource:

In this livestreamed session, attended by architects from around the world, Richard Petrie and Eric Bobrow (co-founders of Architect Marketing Institute) shared actionable answers, tips and expert guidance help you take your project winning skills, and your firm, to the next level.