Want to WIN more B2B (commercial / institutional) projects & clients?
LinkedIn for Architects COURSE
Master LinkedIn and Generate Predictable Opportunities and Sales!
8 Week Training Course PLUS
4 Live Coaching Q&A Sessions
AIA Approved for
12 LU Continuing Education
CPD Credit
8 Mondays Starting April 29
1 pm L.A. / 4 pm NYC
9 pm London
Tuesdays 7 am Melbourne / 9 am Auckland
BONUS: 4 Weeks Group Coaching
All Sessions Streamed Live, then Posted for Easy Access in the Member Website
Masterclass Replay Recording
In this 8 week live training program (plus 4 weeks of follow-up Q&A coaching sessions), we’ll show you how to create and run an Ultimate LinkedIn Client Acquisition Playbook that drives consistent new prospects to your Architecture firm using LinkedIn, Advertising, Thought Leadership and Email.
By the end of this course, you’ll be able to generate new conversations and prospects in your target industries and companies and set yourself apart from other competitors who are simply relying on referrals for new clients.
Key Learning Objectives:
Supercharge your business development efforts by implementing the Ultimate Client Acquisition Playbook (without much daily effort)
Leverage LinkedIn as a lead generation and relationship building platform for finding new clients
Create cohesion in your lead generation and marketing efforts by utilizing multiple channels and tactics
Utilize the “Success Formula” in all of your client acquisition efforts
Analyze and optimize your results by having succinct data and results tracking mechanisms
Understand what type of business development tactics to use and when - and what’s worth it so you can maximize yourtime on closing new business opportunities
Differentiate your firm from other competitors by showcasing your firm as an expert in the field and content and thought leader
Your Guides for This Journey
Architect Marketing Institute in partnership with
leading LinkedIn Agency LinkedSelling
Architect Marketing Institute's mission is to help architecture and design firms attract and win better clients and projects. We teach effective marketing and sales strategies that get you in front of your ideal clients and make it easier to stand out and win design contracts for healthy fees even when competing against firms with deeper portfolios or lower prices.
Led by co-founders Eric Bobrow and Richard Petrie, AMI is known and respected world-wide as a thought leader, with over 900 firms enrolled in our core SIX year-long marketing training and implementation program. AMI is approved by the American Institute of Architects as a Continuing Education Provider, and proudly shares effective strategies to help you achieve your business development goals.
Your teachers for this course are Ben Kniffen and Kate Neff of LinkedSelling, one of only 4 agencies in the entire United States that is certified by LinkedIn themselves to run LinkedIn ads. They are a 4 time INC 5000 recipient, have consulted with over 5200+ Companies, and have helped generate over $220 million in sales for their clients.
LinkedSelling has been featured in dozens of top publications on all things related to lead gen and sales development. LinkedSelling was founded in 2011 and has been on the cutting edge of the digital marketing and lead generation industry since the beginning.
They bring market-leading expertise along with a wealth of practical experience to this process.
Ben Kniffen
LinkedSelling
Co-Founder & CEO
Kate Neff
LinkedSelling
Director of Agency
LinkedSelling conducted the only LinkedIn Ads training program for DigitalMarketer.
They have presented at nationally known conferences like Traffic & Conversion, and been guests on numerous podcasts and webinars with some of the top names in the digital marketing world.
Learn how to deploy the Success Formula to win more of your ideal clients!
LinkedIn for Architects Course Outline
8 Weekly Modules Plus 4 Coaching Q&A Sessions Starting April 29
AIA Approved for 12 LU Continuing Education / CPD Credit
Week 1 - The Big Picture
■ Mapping Out Your Game Plan for the Course
■ Success Formula Creation - Defining your Right Person, Right Message Right
Delivery
■ LinkedIn Profile Optimization
Weeks 2 - 4 - LinkedIn Outreach Mastery
How to find the right people, create and deliver the right messages that get you sales opportunities with your ideal prospects on LinkedIn
■ Prospecting Best Practices
■ Architect Profile Optimization Guide
■ LinkedIn Messaging Frameworks for Architects & Scripting Templates
■ Outreach Management Tracking & Execution Systems
■ How to Book the Call
Week 5 - Thought Leadership Content Machine
In this section, we’ll showcase how to make yourself a Thought Leader on LinkedIn so that you can gain followers, build relationships, stand out from competitors and attract new business.
■ Architect Thought Leadership Frameworks
■ Do’s and Don’ts of Architect Content
■ Growing your LinkedIn Following and Lead Generation with Content
Weeks 6 - 7 - LinkedIn Ads Playbook
In these sections, we’ll showcase how to create the appropriate ad strategy that will get you in front of the right prospects who have already shown they have interest in your services, and how to get the most out of your ad spend and efforts to drive new prospects into your pipeline on a consistent basis.
■ Paid Ads Mastery
■ Benchmarks and Optimizations Guide
■ Targeting Best Practices
■ Paid Content Strategy
■ When to use different different ad types
■ Lead Tracking Systems
■ Middle of Funnel Nurture Best Practices
Week 8 - Putting it all together
■ Launching Campaigns
■ Production Schedules and Daily tasks
Coaching Q&A - 4 Weekly Sessions
In these sessions you can ask the LinkedIn experts all of your questions as you start to implement these strategies. Additional case studies and examples will be covered. Share your profiles, posts, ads and call scripts for feedback.
Intro / Mindset
Who is this for? What's the difference between Facebook and LinkedIn? What benchmarks should I be looking at?Multi-touch Campaign
Intro, Outline, Goals/Expectations, Right Person. Learn the Success Formula (Right Person, Right Message, Right Delivery) and establish your ideal client persona so you're targeting the right people and companies.Right Message
What are the Pain Points you can talk about? How to shift from talking about features to benefits and outcomes. See best practices examples of Connection Requests and follow-up messages.Right Delivery and Tracking
Setting up a "machine" and staying on top of it, with a production plan, follow-up timing and tracking. Optimizing the LinkedIn profile for the "face of the campaign."Thought Leadership, LinkedIn Profile Optimization and Posting
Profile recommendations and best practices, optimization for lead generation. The best types of content to post on LinkedIn - and why! Other activities to boost the effectiveness of your outreach.LinkedIn Ads - Strategy and Set Up
Types of campaigns, stats and benchmarks, content types, copy strategy, images and videos.LinkedIn Ads - Full Campaign Setup and Tracking
Walkthrough of one successful campaign, how and what to track, dashboards and review, costs versus lifetime value.LinkedIn Ads - Optimization and Follow-Up
How to follow up on leads and connection requests, call scripts, long term follow up, integration tools, sales systems.
Ready to Win More Design Contracts?
Learn how to take advantage of this "lead generation machine" to consistently attract and win more of your ideal clients.
Looks complicated?
This course will help make it comprehensible, manageable and cost effective.
When done right, it takes only a few hours each month to run this machine.
Imagine getting 5, 10 or 15 inquiries or discussions each month with qualified, interested prospective clients...
How much would that be worth to you and your firm?
Pick one of the remaining live sessions below to join the winners and set a new trajectory for your career.
SESSION 1:
Wednesday February 7
SESSION 2:
Wednesday February 14
SESSION 3:Wednesday February 21
SESSION 4:
Wednesday February 28 at 11 am PST Los Angeles
2 pm EST New York | 7 pm GMT London
Thursday Feb. 29 at 6 am AEDT Melbourne | 8 am NZT Auckland
You don't have to be a member of our fee lifting, project winning SIX+MAPS program to get access to this recording, because we are sharing it publicly at no charge for a limited time.
Click the button below for instant access to the livestream recording PLUS a special bonus resource:
In this livestreamed session, attended by architects from around the world, Richard Petrie and Eric Bobrow (co-founders of Architect Marketing Institute) shared actionable answers, tips and expert guidance help you take your project winning skills, and your firm, to the next level.
You don't have to be a member to get access to this special training, because we are sharing it publicly at no charge for the first time this week.
Can't fit this into your schedule?
Go ahead and register anyway.
We will send out a replay link to everyone who registers, so you can watch the edited video recording at a convenient time.
Join us LIVE if you can...
Ask questions, post comments and enjoy the show!
Project Winning Made Easy (And Understandable)
Join us in a 90-minute webinar, where storytelling meets project winning. Forget the traditional, monotonous lectures and dive into a world where each story unfolds a critical step in winning the best design projects.
Why Stories?
In our world, stories have always been the key to unlocking profound truths and capturing the human spirit. From the enduring narratives of the Bible to the ancestral tales of indigenous cultures, stories have been a cornerstone in disseminating knowledge and wisdom throughout history. They captivate children and bypass the conscious mind to resonate deeply within our subconscious, where true learning and understanding take place.
Your Journey Through 9 Stories
When people go to an all day workshop, they come away and they can't remember what they learned. All they can remember is some of the stories they were told. What if all I did was give you 9 stories you will never forget?
You will receive 9 stories to understand each of the 9 concepts...
At the end we'll go through one story 'Fishing with Jeff' that bring all 9 steps together. Because you'll remember the stories, that means you'll remember each key step.
Because you'll remember my 'Fishing with Jeff' story, you will now know more about winning clients for a design firm than I knew when I graduated from university with an A in marketing. Strange, sad, silly, but 100% TRUE.
You'll learn more in 90 minutes than you've learned in the past 9 years.
HOW TO JOIN
Prepare for an immersive experience:
Find your most comfortable chair (or fill up the bath)
Ensure a quiet, undisturbed environment
Let the stories guide you to a new understanding of project-winning strategies
Special Note: Like Cinderella's magical evening, this opportunity has its deadline. Access to this transformative experience expires at the end of February. Embrace the essence of a good story and seize the moment!
Meet Your Guide: Richard ‘The Storyteller’ Petrie
Embark on this journey with Richard, an expert in weaving tales that reveal the secrets to success in architecture marketing. His unique approach will not only enlighten you but also equip you with a powerful, 9 step process to win higher-value projects.
Ready to win better projects NOW?
Grab your seat for the 9 Stories webinar!
P.S. This isn't just another training session. It's a chance to revolutionize the way you win projects. Remember, like the striking transformation of Cinderella, the impact of this webinar is real – and the clock is ticking!
Zoom Masterclass Replay Recording
